Trivento MLS All-Star Game

Trivento was looking for a way to leverage their new Major League Soccer Partnership within the upcoming MLS All-Star Week in Atlanta, GA. Cantwe11 Marketing worked with Trivento to develop an activation space to be utilized at the MLS Block Party and All-Star Game Concert. The activation space featured a fully branded structure with customized wine barrels and a bar for sales. Selling wine slushies to combat the Atlanta heat, Trivento’s activation proved to be the hot spot for both the Block Party and Concert by outselling the other bar areas.