Cantwe11 Marketing was tasked by Juventus to create an exciting, engaging fan fest activation for their upcoming U.S. Tour in the summer of 2018 including International Champions Cup matches and MLS All-Star Game. A 40’x20′ footprint was developed featuring the iconic white and black stripes of the club. Featuring innovative and exciting activities such as body marbling, the activation proved to be a great success in reaching thousands of fans prior to each of the four matches.
In addition to the fan fest activations, C11 worked with Juventus to develop a community day in Hoboken, NJ for their fans and affiliated clubs. Hosted at iconic Frank Sinatra Park, Juventus Day provided an exciting opportunity for fans to interact with the club through the footprint as well as mini games and activities on a fully branded soccer pitch.